Unroll breadsticks. (Do not separate breadsticks.) Sprinkle dough with poppy seed; press gently into dough to secure. Pull breadsticks apart; turn, poppy seed down, on work surface.
Cover baking sheet with parchment. Cut each wiener into 3 pieces. Place 1 wiener piece at one end of each breadstick; roll up.
Place, 1/2 inch apart, in rows of 3 across and 4 down on prepared baking sheet.
Bake 14 to 16 min. or until golden brown.
Top with remaining ingredients before pulling apart to serve.