A SLICE OF HISTORY
YOUR FAVORITE SQUARE HAS A HISTORY OF CREATIVITY
AND INNOVATION
In the 1900’s, cheese was still carted around in horse-drawn wagons and cut into wedges for each customer off of giant wheels or blocks. Cheese would crumble into bits and pieces and, when combined with its short shelf life, led to tons (literally!) of waste — until one man created an incredible new way to enjoy cheese with less mess and more melt!
FROM
CHEESE
REVOLUTION
In 1947, Kraft tested out their exciting new cheese slices in Detroit, but sales were far less than expected. The cheese was so perfectly stacked that customers didn’t even know they were individually sliced! As the legend goes, one day a Kraft salesman was so frustrated that he threw a pack on the floor and stomped on it – when he opened the package, the slices peeled to perfection. The road to gain customer trust was long, but once word got out that this revolutionary invention cut down on time and waste for all, it quickly became a grocery list staple.
In 1947, Kraft tested out their exciting new cheese slices in Detroit, but sales were far less than expected. The cheese was so perfectly stacked that customers didn’t even know they were individually sliced! As the legend goes, one day a Kraft salesman was so frustrated that he threw a pack on the floor
and stomped on it – when he opened the package, the slices peeled to perfection. The road to gain customer trust was long, but once word got out that this revolutionary invention cut down on time and waste for all, it quickly became a grocery list staple.
to an american classic
In the 1950’s, Kraft introduced KRAFT DeLuxe, the first commercially packaged cheese slices to the world.
In 1965, KRAFT Singles as we know them today, individually wrapped cheese slices, began to appear in stores. Customers across the US were able to use just one slice while keeping the others in the pack fresh for future use - and have been ever since!
The present
day
Though Singles remain the #1 selling American cheese, Kraft proudly carries on the tradition of making new, delicious products that are as innovative as they are delicious.